The goal I ultimately wanted to accomplish by creating these new ads was to change to the color scheme to make it a more direct theme and one that didn’t represent Christmas colors and was carried throughout the ad. I also wanted to give the effect of the businesses services and how they benefit the consumers. We are directly talking to parents that have children affected by autism. The people we are also directing our ads to live in the Chicagoland area that is mostly towards a middle age group of men and woman.I believe the target think that this is a company with a welcoming, exciting perspective on their services by the way the ads present themselves by their colors as the unity and also the images of children that are happy and of the pictures of the staff showing unity in this company. Overall with these ads we want the viewers to feel a welcoming vibe and we want them to have easy access if they have questions to start investing in the best services provided for their child with autism in the Chicagoland area. Their reward for the action in being apart of this program is shown through the special facebook pages and the promotions given on our direct mail ad. Their reward also could be their child's positive growth and the unity of the family after experiencing the programs provided by Behavioral Perspective. The barriers could possibly be the fact that the coupons could not bring in enough revenue while the prices might be too high. The single most important thing we need to say to accomplish our goal is to stress the benefits of this company and what it can do positively for the families impacted by autism. Also we show how the employees are caring and experienced group of individuals that want the best for their families. The tone of the message is welcoming and happy drawing the families in with this approach. Our claims include testimonials which show others looking at these ads what people involved in this program think of the business. I used the a few different headlines throughout the ad that were all connected by stressing the strong benefits that the company has to offer. For the copy I mainly used the company's mission statement so that the copy was pretty short and gave consumers the overall tone and beliefs of this company and what they can give back to the consumers. I used an indirect price that was continued throughout all of the ads because all of the prices vary for each families needs so I believed it was most effective to keep it as an indirect price. I used many different images and illustrations to attract the reader’s attention and create the intended desire of their child's growth and happiness that can be given to them and the family involved from being enrolled in these programs. I created a new slogan but kept the original logo and continued these throughout all ads so they were easy to recognize and also so the business will be easy to identify when this logo and slogan is seen in ads in the public. Some relevant information that is provided through all ads are the affected desire of joining the welcoming and beneficial family at Behavioral Perspective and to ultimately show how this will help families affected by autism. Some initial ideas that are worth exploring for this ad proposal would be the color scheme that I choose to keep, the multiple images chosen, and finally staying with Facebook at the Social Media that would be best for this company. I believed these are all the best fit to be kept because they all showed the benefits of the company and why it is a welcoming and reliable company for any family. Two initial ideas that i did not choose to use for this ad proposal was the direct price aspect because I believe this would have varied too much for many different families and this could have caused problem and raised questions for the consumers verse the business. Another would be the choice to use Twitter. I believe in the future this could be a beneficial form of social media for this business but choosing to stay with Facebook was better target market to express ads too.